How To Get Instantly Approved to Sell Brand-Gated / Brand-Restricted Products on Amazon

FYI: The below mostly only pertains to subscribers of the ‘Replenishables’ or ‘Toys’ lists…

Some of the leads in your list will be ‘brand-gated’… which is Amazon-speak for ‘you need to request Amazon’s approval to sell this brand.’

But don’t worry: For each one of those brands, we are confident that Amazon will INSTANTLY grant you approval to sell in that brand.

You WILL NOT have to go through ANY application process at all. You’ll only need to click “Request Approval’, and will be instantly approved.

Here are the details:

Right now, when you go into Seller Central and attempt to add to your inventory an ASIN whose brand you’re not yet approved for, you’ll see the following screen:

(And if you click the ‘Show limitations’ drop-down link, you’ll see:)

And when you click the ‘Apply to sell’ button, you’ll see:

When you get to this screen, just click “Request approval,” and you should be instantly granted approval.

And when that happens, you’ll see a screen like this:

And that’s it. You can now sell items in that brand.

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Now…in the VERY UNLIKELY case that you’re not instantly approved to sell in that brand, you’ll see a screen that looks like this:

If you see this screen, please reach out to support via the chat messenger icon at the bottom-right of this screen, or via email at support@go-atlas.io